In the Swiss timekeeping world, Longines is one of the well-known
brands for its classy and elegant timepieces.But, it witnessed ups and
downs in its journey to establish a reputed place in the Swiss
watch-making.
From just a small shop in Saint Imier, the brand
continued to evolve itself to become the synonym of Swiss watches. From
1832 to till date, the brand has been conveying the same gesture to the
innovation that is - '
Elegance is an Attitude'
The
Philadelphia Universal Exhibition of 1876 seemed to be the turning
point for the brand.It helped them to identify the advanced mechanics
used in watch-making. After which, they applied their innovation to
manufacturing timeless beauty of timepieces.
Despite facing lots
of obstacles, the brand continued walking to infuse creativity for
manufacturing the best watch collection. It is also even said that the
efforts of designing the best timepieces bought Swiss timekeeping at the
forefront of the watchmaking.
Longines and Its Initial Achievements:
The
timepieces, introduced by
Pre Owned Longines Watches, conveyed the hard work of the
brand.This has bagged various awards that took the company to the
pinnacle of success.It was the brand that made the manufacturers'
authenticity mandatory for the standard quality.
For this reason,
the brand had introduced winged hourglass logo.The next step of the
brand was to have its logos registered with World Intellectual Property
Registration (
WTPO). With this, the brand got acclaimed as the oldest brand registered by
WTPO.
Longines started opening up its stores:
The
brand has focused on the American market first to tap a huge number of
buyers.They took a rational step with this decision by increasing the
production of watches. This had brought them the title of 1900
Paris Universal Exhibition Grand Prize.The quality of the technology was such
that the brand had started an era of the mechanical age.
The time of crisis made Longines strong:
Swiss
watch making was facing a crisis due to the First World War and the
phase continued to engulf the watch makers till the Great Depression in
1930's. Longines had successfully gone through the crisis and managed to produce calibers.
They
followed the advance technology of that era and tried to infuse them in
their production process. The result of which had been shown through
their introduction of chronographs, automatic movement, and so on.
Longines welcomed the technological challenge of the time, rather than
struggling with it. This had made the brand to offer path-breaking
timepieces that created a record in the timekeeping world. With the
passage of time, it earned experience to enhance its technological
innovation.
The association with Paillard-Bolex seemed to consider
an important decision for the brand because it had driven them towards
incorporating new features like a high-speed camera for recording even
the smallest fraction of the time.
Drives down the memory lane of Longines to explore the history behind its eloquent collections:
Longines BelleArti:
The
BelleArti entailed a long history. Inspired by the historic
20th-century watch model, these series reveals the legacy of the brand.
Longines DolceVita:
Dolcevita
collection is designed for revealing the elegance of the Swiss
watch-making. The collection is designed with a
contemporary design that interprets the sweetness of the life. The rectangular dial releases an
eloquent feminine beauty that never fails to charm women with free
thinking.
Evidenza:
The series is marked by
the revolutionary history of 1920's. The era is enriched by the free
thinkers and motivators. The liberal thinking also dominated the style
as well. The watches for men and women are designed with the art that
wins the hearts of watch-lovers.
Flagship:
The
appeal of the classic never dies. Flagship series carries forward the
charm of the tradition through the timepieces. The collection is mainly
designed for giving the tribute to its classic timepieces that drove the
brand for the innovation. It is the heritage range that brings out the
classic architecture.
Grande Classique:
As
the name depicts, the Classique collection brings out the tradition of
the brand. Known for its winged hourglass logo, the collection has its
own admirers all over the world. These timepieces maintain a classic
elegance throughout their appearances. They grace the wrists of the
wearers with their ageless appeal.
HydroConquest:
HydroConquest
collection is specially designed for divers. These watches have a
different look from its conventional design; still, they follow the same
line of thought -
Elegance is an Attitude.
As
the time flows, Longines has been changing itself to be always with the
ever-changing thinking of the era. The brand always remains adaptable,
starting from The Philadelphia Universal Exhibition of 1876 to till
date.
They started exploring when other Swiss watch brands
compelled to pull off their collections. This never-give-up attitude
made the brand creative and innovative.